dig for your dinner campaign

Organic Food Brand, Seeds of Change, is challenging gardeners to take a stand against the bland dinner plate by growing their own veg as part of the Dig Your Dinner campaign.

Supported by Kim Wilde and Raymond Blanc, the campaign encourages the British public to help preserve vegetable varieties while experiencing the rewarding and great tasting benefits of growing their own organic food whether it’s on the windowsill, in a patio pot or veg patch.

The campaign aims to raise awareness of the benefits of diversity, both in terms of variety and taste and hopefully help save great tasting and endangered British vegetables for future generations by donating 1% of Seeds of Change sales to Garden Organic, the charity which safeguards a collection of over 800 seeds facing extinction.

Raymond Blanc, world-renowned chef and DIG YOUR DINNER ambassador believes in the powerful flavours of home grown organic food: “Anyone interested in food is constantly looking for new and delicious flavours. At my hotel and restaurant, Le Manoir aux Quat’ Saisons, we grow over 90 types of vegetables, which are commonly known as ‘heirloom’, many of which I originally discovered in my mother’s garden. I support the Seeds of Change DIG YOUR DINNER campaign which challenges the nation to experience the exceptional taste of growing their own organic produce, as well as helping to preserve endangered British food varieties.”

TV gardener, Kim Wilde, agrees: “This is an exciting opportunity for the British public to help keep great tasting veg on our dinner plates. Growing your own, even if it’s just adding some freshly grown herbs to your dinner really does make you feel fantastic.”

Director of Gardens and Gardening at Garden Organic, Bob Sherman comments: “Our Heritage Seed Library conserves over 800 vegetable varieties under threat of extinction.

“We have identified ten especially tasty varieties from our collection to raise awareness of seed preservation; the delicately sweet ‘My Girl’ Tomato, the herby flavoured ‘Kenilworth’ Tomato, the ‘Ryder’s Midday Sun’ Tomato, the ‘Rousham Park Hero’ Onion, the richly flavoured ‘Blue Coco’ Climbing French Bean, ‘Mrs Fortune’s’ Climbing French Bean, the sweet tasting ‘Gravedigger’ Pea, the fresh, solid ‘Jeyes’ Pea, the ‘Brighstone’ Dwarf French Bean and the juicy ‘King of The Ridge’ Cucumber. These endangered seeds are only available through Garden Organic’s Heritage Seed Library and DIG YOUR DINNER is encouraging everyone to participate by growing these and other forgotten varieties to help to preserve this diversity. People can also choose to plant organic seeds from heirloom varieties, which may become forgotten over time.”